Is Digital Content Getting More or Less Valuable? Digital content is not going away any time soon, but the question of whether or not it’s going to become more or less valuable depends on who you ask. There’s a general consensus within the publishing...
Will Apple & Google Anti-Tracking Updates Affect Publishers? Data collection and distribution regulations are constantly tightening, and it seems as if they’re only likely to become stricter. With these changes, how will Apple and Google anti-tracking...
What To Know When Buying Or Selling A Content Website If you want to buy or sell a website, you probably have a lot of questions and concerns, especially if you’re considering it for the first time. When buying or selling a website, you’re doing what real estate...
Digital Publishing Experts Outline The Future Of Publishing At Pubtelligence, a digital publishing event hosted at Google in New York, attendees had the opportunity to hear industry leaders discuss hot topics in digital publishing and ask pressing questions to digital...
What A Google First-Price Auction Means For Digital Publishers Google just announced plans to transition its ad exchange (AdX) and industry-leading ad server (Ad Manager/DFP) to a first-price auction. Prior to this announcement, Google carried the torch inside of the...
The State of Programmatic Revenue in 2019 Programmatic advertising is quickly taking over as the preferred way for both advertisers and publishers to buy and sell advertising space. Programmatic advertising — or the digital automation of purchasing advertising...
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