by Tyler Bishop | Jan 4, 2021 |
Digital Publishing Trends In 2020 and 2021 For the last several years, I have used the year-end “5 Bullet Friday” newsletter as an opportunity to write something helpful to all our subscribers. I wanted to publish this note to a broader audience this year....
by Allen Longstreet | Dec 4, 2020 |
Update December 17, 2020: Google announced yesterday at 2pm ET that the December 2020 Core Update has finished rolling out. Ah, yes. Nothing says “Happy Holidays’ like Google SearchLiaison confirming the rollout of the December Core Update. Later today, we...
by Allen Longstreet | Nov 23, 2020 |
What is Heavy Ad Intervention? Heavy Ad Intervention is a new feature designed to block ads that use an extreme amount of network bandwidth or battery power. Google Chrome defines “heavy ads” as ads that consume more than 4MBs of network data or 60 seconds...
by Allen Longstreet | Nov 10, 2020 |
What is Google Analytics 4? Google Analytics 4 is the latest version of the Google Analytics platform. To help digital publishers and business owners better ROI from marketing efforts for the long term, Google has created a new, more streamlined Google Analytics that...
by Allen Longstreet | Aug 21, 2020 |
The State of Digital Publishing According To Successful Website Owners 2020 has brought a lot of uncertainty into the world of digital publishing. When the spread of the Coronavirus spurred global lockdowns, the economic fallout negatively affected ad demand....
by Allen Longstreet | Aug 18, 2020 |
Since the Coronavirus spread around the globe and negatively affected ad rates, many publishers’ priorities have shifted to survival-mode and figuring out how to weather the storm financially. Not only that, but the pandemic has also caused some to lose focus on...
