by Allen Longstreet | Nov 23, 2020 |
What is Heavy Ad Intervention? Heavy Ad Intervention is a new feature designed to block ads that use an extreme amount of network bandwidth or battery power. Google Chrome defines “heavy ads” as ads that consume more than 4MBs of network data or 60 seconds...
by Allen Longstreet | Nov 10, 2020 |
What is Google Analytics 4? Google Analytics 4 is the latest version of the Google Analytics platform. To help digital publishers and business owners better ROI from marketing efforts for the long term, Google has created a new, more streamlined Google Analytics that...
by Allen Longstreet | Aug 21, 2020 |
The State of Digital Publishing According To Successful Website Owners 2020 has brought a lot of uncertainty into the world of digital publishing. When the spread of the Coronavirus spurred global lockdowns, the economic fallout negatively affected ad demand....
by Allen Longstreet | Aug 18, 2020 |
Since the Coronavirus spread around the globe and negatively affected ad rates, many publishers’ priorities have shifted to survival-mode and figuring out how to weather the storm financially. Not only that, but the pandemic has also caused some to lose focus on...
by Allen Longstreet | Aug 7, 2020 |
What does Comscore do? Comscore is a global media measurement and analytics company. They offer 3rd-party measurement of audience demographics and performance for media across multiple mediums. From their own definition; Comscore is a trusted partner for planning,...
by Allen Longstreet | May 5, 2020 |
On May 4th, 2020 Google Search Liaison announced the release of a broad core algorithm update. It’s been labeled the May 2020 Core Update, and it’s one of the many broad core algorithm updates that Google releases on a yearly basis. Later today, we are...
