by John Cole | Jul 17, 2020 |
Procter & Gamble announced at the IAB Annual Leadership Meeting in 2017 that they were cutting their programmatic ad spend by 90%. As the world’s largest advertiser who spend 6 billion dollars a year, this came as a shock to the industry. Marc Pritchard,...
by Allen Longstreet | Jun 24, 2020 |
Publishers have what advertisers want—an audience. That audience is so valuable that advertisers pay billions of dollars each year to target them with ads. On the publisher’s side, there are a variety of ways players in the space try to extract the most value...
by Ron Stefanski | Jun 16, 2020 |
Recently, many businesses have been impacted by the global Coronavirus pandemic. Countless others have been affected by Google algorithm updates and the recent Amazon affiliate rate cuts. With all of this going on, publishers are searching for effective ways to...
by Allen Longstreet | Jun 11, 2020 |
Before automated ad exchanges, ad networks in the 2000s would manually adjust pricing based on supply and demand (kind of like a stock trading floor). This process changed to an automated price based on a real-time price (real-time bidding). Real-time bidding was the...
by Allen Longstreet | May 26, 2020 |
CPM, CPC, and CPA are all metrics that are associated with advertiser costs. They are defined as: CPM: cost per mille (thousand) visitors CPC: cost per click CPA: cost per acquisition But publishers might be wondering: what is the significance of these metrics and how...
by Allen Longstreet | May 14, 2020 |
So, you’ve signed the dotted line. You’ve bought (or sold) a website. But it’s a content website, and it monetizes with Google AdSense. So, how do you change AdSense accounts when buying or selling websites? This is a question asked by many...
