by Jenny Hay | Nov 30, 2020 |
So you click on an article you want to read, and when the page loads, a video ad pops up and auto-plays somewhere on the page. Publishers unfamiliar to video ad networks might be wondering—how do I get these types of ads served on my website? Below is an example from...
by Allen Longstreet | Oct 22, 2020 |
What the heck is sellers.json? Sellers.json was introduced by the IAB with the goal to increase the trust of the supply-side of real-time bidding and programmatic buying. If implemented correctly, sellers.json serves as a mechanism to enable buyers to discover who are...
by Allen Longstreet | Jul 24, 2020 |
Ezoic’s Ad Revenue Index, an interactive graph that shows relative online ad rates by day with an index of 100 being the highest date in recorded history, now has a new feature. If users submit their email address, they gain access to ad rates by geolocation. At...
by John Cole | Jul 17, 2020 |
Procter & Gamble announced at the IAB Annual Leadership Meeting in 2017 that they were cutting their programmatic ad spend by 90%. As the world’s largest advertiser who spend 6 billion dollars a year, this came as a shock to the industry. Marc Pritchard,...
by Allen Longstreet | Jun 24, 2020 |
Publishers have what advertisers want—an audience. That audience is so valuable that advertisers pay billions of dollars each year to target them with ads. On the publisher’s side, there are a variety of ways players in the space try to extract the most value...
by Ron Stefanski | Jun 16, 2020 |
Recently, many businesses have been impacted by the global Coronavirus pandemic. Countless others have been affected by Google algorithm updates and the recent Amazon affiliate rate cuts. With all of this going on, publishers are searching for effective ways to...
