How To Handle Outdated Content, Earn More Traffic, & Grow Ad Earnings Publishers already know that working on SEO, writing really great content, and staying on top of publishing trends is important to their website’s success. However, what some seasoned...
Why Just AB Testing AdSense Ads Can Actually Lower Ad Rates It makes sense that if you’re a digital publisher that leverages AdSense that you might want to test various ad locations and ad sizes to see which ones yield the best results. While stuffing a bunch of...
What Websites That Tripled Display Ad Revenue Have In Common Digital publishers are often reliant on display ad revenue for a gross amount of their total revenue. Recently, we took a look at 50 Ezoic publishers that used our platform for exactly 1 year (in our 2019...
How To Take Advantage of Seasonal Ad Rates Being High The end of the year has become an important time in the digital ecosystem. It’s when advertisers begin cranking up their budgets and digital publishers begin reaping the benefits of high seasonal ad rates....
How Anyone Can Sell Sponsored Content To Brands That’s a pretty bold statement. The idea that any digital publisher could actively sell brands sponsored content on their website, blog, social platform, or another digital medium. But… it’s true....
How To Buy A Website And Turn A Profit My good friend John Cole has an interesting background. Once an officer of the Royal Navy (in the U.K.), John went on to run an ad network and ended up making a living buying and selling websites before helping to found Ezoic....
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