by Whitney Wright | Jan 7, 2021 |
The start of Q1 is typically when ad rates are at their lowest. Historically, a website’s annual revenue is not equally split between quarters which begs the question, what percentage of annual revenue do publishers earn in each respective quarter? Despite what...
by Muhammad Chishti | Dec 10, 2020 |
As a digital publisher, you are constantly on the hunt for new ways to increase your site’s revenue. If you’re on Ezoic’s platform, long-term optimization of website traffic through the use of ad placeholders and machine learning takes the guesswork...
by Allen Longstreet | Nov 30, 2020 |
What is Patreon? Patreon is a platform where your most passionate fans support your creative work via a monthly membership. There are over 200,000 content creators on Patreon and that number is growing every day. With this model, Patreon allows fans to become active...
by Jenny Hay | Nov 30, 2020 |
So you click on an article you want to read, and when the page loads, a video ad pops up and auto-plays somewhere on the page. Publishers unfamiliar to video ad networks might be wondering—how do I get these types of ads served on my website? Below is an example from...
by Allen Longstreet | Oct 22, 2020 |
What the heck is sellers.json? Sellers.json was introduced by the IAB with the goal to increase the trust of the supply-side of real-time bidding and programmatic buying. If implemented correctly, sellers.json serves as a mechanism to enable buyers to discover who are...
by Allen Longstreet | Jul 24, 2020 |
Ezoic’s Ad Revenue Index, an interactive graph that shows relative online ad rates by day with an index of 100 being the highest date in recorded history, now has a new feature. If users submit their email address, they gain access to ad rates by geolocation. At...
