Google Algorithm Change – Adwords

Google Algorithm Change – Adwords

How the latest AdWords change affects Organic Traffic On February 22nd and 23rd, Google rolled out a change to the way that Adwords ads are displayed on search results.  As a publisher, you might not think that this affects you since it’s a paid search update, but...
Mobile App Development

Mobile App Development

We all know about mobile apps – there are over 1.5 million apps available on both the Google Play Store (Android Devices) and Apple’s App Store – and most of us use them every day. You’ve probably even heard that people use apps more than the mobile web...

End of December / Early January Advertising Market

Earlier this year I wrote about “The Ups & Downs of Online Advertising” which dived into the changes in advertiser behavior that occur during the various seasons as well as brand marketing budgets and their quarterly cycle.  In this post, I wanted to...
Sleepless Startup

Sleepless Startup

For many of us, our best ideas don’t come to us when we are in a boardroom or sitting at a desk — they tend to come to us when nothing else is occupying our minds.   For me, the problem with this reality is that it is a rare occasion when work or the kids...