by Whitney Wright | Jan 7, 2021 |
The start of Q1 is typically when ad rates are at their lowest. Historically, a website’s annual revenue is not equally split between quarters which begs the question, what percentage of annual revenue do publishers earn in each respective quarter? Despite what...
by Whitney Wright | Dec 14, 2020 |
How Ezoic improved website speed on This WordPress website Site speed is becoming increasingly important to publishers as Google announced new metrics for page speed, visual stability, and responsiveness that will be used in combination with other metrics for UX come...
by Whitney Wright | Oct 15, 2020 |
How Niche Websites Should Approach Authority Topics The Google Medic Update of 2018 was a Google Core Algorithm update that negatively impacted publishers in the YMYL (Your Money, Your Life) space. Since then, many publishers have wondered how they should approach...
by Whitney Wright | Sep 16, 2020 |
Pageviews vs. Sessions vs. Unique Pageviews Being a digital publisher requires a whole new set of vocabulary and know-how. It can be difficult to keep track of all of the different terminology when operating a website, especially if you’re a new publisher. These terms...
by Whitney Wright | Mar 16, 2020 |
How Coronavirus / COVID-19 is Affecting Web Traffic & Ad Rates (Live Updates) We will include ongoing updates with timestamps below. We’ll also keep our list of resources and advice updated as new information becomes available. Resources: Our video at the...
