How Niche Website Owners Feel About The Future of Publishing Ten years ago, starting a niche website on a topic that you were passionate about could have delivered untold dividends today. You could write about anything you were passionate about, and if there were...
Avoid These SEO Consultant, Ad Network, and Marketing ScamsScams are older than the internet itself. Unfortunately, anyone who has pioneered any area of the online space can tell you that all ripe fields are filled with those looking to take advantage of newcomers to...
How Important Are Ad Demand Sources To Total Ad Revenue?One of the most commonly misunderstood and mysterious elements of publishing is the ad ecosystem. The lack of transparency only adds to the trouble that publishers often have in understanding exactly what ads are...
Is Digital Content Getting More or Less Valuable? Digital content is not going away any time soon, but the question of whether or not it’s going to become more or less valuable depends on who you ask. There’s a general consensus within the publishing...
How The June Google Core Update Impacted Digital Publishers (2019) Google has made a regular practice of announcing “core” search algorithm updates several times a year. Philosophically, Google’s webmaster team has strayed from naming or discussing...
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