by Tyler Bishop | Jan 4, 2021 |
Digital Publishing Trends In 2020 and 2021 For the last several years, I have used the year-end “5 Bullet Friday” newsletter as an opportunity to write something helpful to all our subscribers. I wanted to publish this note to a broader audience this year....
by Tyler Bishop | Jul 22, 2020 |
As a publisher, invalid traffic is a major threat to your site’s ability to monetize with a number of models. Fixing the source of invalid traffic is essential to maintaining good standing with Google Ad products, like AdSense and Adx, and major affiliate...
by Tyler Bishop | Nov 17, 2019 |
How To Change Affiliate Links To Rel=Sponsored Like Google Wants Google Search updates like Penguin, which targeted PBNs, and Google webmaster guideline terms, like YMYL (Your Money, Your Life) and E-A-T (Expertise, Authoritativeness, and Trustworthiness), have been...
by Tyler Bishop | Nov 10, 2019 |
Guide To The Display Lumascape For Publishers If you’re a digital publisher, an advertiser—or both—chances are at some point you have run across the Display Lumascape. At first glance, its incredibly overwhelming to look at, and it’s easy to see why....
by Tyler Bishop | Oct 28, 2019 |
How To Sell Sponsored Content To Brands (aka Branded Content) Publishers who have been in the digital publishing game for over a decade are typically experts at creating content and knowing their audience. That expertise within such a narrow field can occasionally...
