Affiliate Program

Affiliate Program

What is an affiliate program? An affiliate program is an outreach and marketing tool used by many companies to further promote a product or brand. In essence, an affiliate program “recruits recruiters” that then go out and market the product at large....
‘Tis The Adsense Season

‘Tis The Adsense Season

Taking Advantage of Holiday Season Boosts from AdSense and other Network Advertisers The holiday season is upon us, so here’s a little gift for you! According to ShopperTrak, 7 out of the 10 busiest shopping days fall in the month of December. There are the days...
Going Steady With Ad Testing

Going Steady With Ad Testing

So you’ve started testing elements on your site, and you aren’t sure what to make of the results after a few days.  It can often feel like a lot of change all at once.  Sometimes you might ask yourself – is it even worth it? Here’s my advice on how to get...
3 Ways Publishers Sell Themselves Short

3 Ways Publishers Sell Themselves Short

1. Not allowing competition Often, I hear from publishers who have become frustrated with Adsense or their other ad networks. They feel that their site should be making much more, and they are not getting compensated fairly. Publishers put a lot of time and effort to...
Google Certified Publishing Partner

Google Certified Publishing Partner

Google has been making a lot of changes recently.  A new holding company, new logo and now rolling out a new publisher program. So what is the Google Certified Publishing Partner program?  What does it mean for publishers and, indeed, what does it mean for Ezoic and...