What are interstitial ads and should I use them? Interstitial ads are ads that load between pages of a user session, or even prior to reaching a search destination, that display in the middle of the screen. They are closely related to the pop-up. On desktop, these can...
What is Header Bidding? Header bidding – also known as pre-bidding, yield management and tagless integration – which is a bit of a misnomer as tags are required! – is an automatic way of offering your site’s inventory to several ad exchanges...
Out with the old and in with the new – Google Certified Publishing Partner Program replaces AdSense Certified Partnership The Google AdSense Certified Partner (GASCP) program ceased to be an active program, and was ‘sunset’ – a rather nice term for...
Have Some Christmas Fun With Ezoic! Top 5 Christmas Holiday Season Websites for 2015 The Christmas and holiday season are a time to relax a little. Many publishers have had a busy year optimizing their AdSense revenue, trying to improve their SEO and keywords and...
Determining the viewability of your ads On websites, advertisers have relied upon metrics like click through rates, and the number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many...
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