by John Cole | Jul 17, 2020 |
Procter & Gamble announced at the IAB Annual Leadership Meeting in 2017 that they were cutting their programmatic ad spend by 90%. As the world’s largest advertiser who spend 6 billion dollars a year, this came as a shock to the industry. Marc Pritchard,...
by John Cole | Sep 8, 2016 |
What are interstitial ads and should I use them? Interstitial ads are ads that load between pages of a user session, or even prior to reaching a search destination, that display in the middle of the screen. They are closely related to the pop-up. On desktop, these can...
by John Cole | Mar 14, 2016 |
What is Header Bidding? Header bidding – also known as pre-bidding, yield management and tagless integration – which is a bit of a misnomer as tags are required! – is an automatic way of offering your site’s inventory to several ad exchanges...
by John Cole | Jan 7, 2016 |
Out with the old and in with the new – Google Certified Publishing Partner Program replaces AdSense Certified Partnership The Google AdSense Certified Partner (GASCP) program ceased to be an active program, and was ‘sunset’ – a rather nice term for...
by John Cole | Dec 24, 2015 |
Have Some Christmas Fun With Ezoic! Top 5 Christmas Holiday Season Websites for 2015 The Christmas and holiday season are a time to relax a little. Many publishers have had a busy year optimizing their AdSense revenue, trying to improve their SEO and keywords and...
