Can Ads Reduce Bounce Rate? Advertising is fundamentally important to the online ecosystem because it allows people to access free content online. If given the option to pay a monthly subscription or access to sites for free, most people would prefer free content....
Tips to Get Your App Noticed As you may have noticed, there is a consistent trend towards people spending more time browsing on their mobile devices than on computers. Additionally, those who are browsing on their phones tend to be spending a substantial amount of...
How Programmatic Buying and Selling Ads Benefits Online Publishers Publishers may be wary of working with Ad Networks and Exchanges, because they typically only sell ad inventory via direct deals. The reasons some publishers favor direct ads varies, but it can often...
Apple recently announced that iPhones will now have an ad blocker extension on Safari, and if you’re like other publishers, you’re probably concerned that this will impact revenue for your site. This is a reasonable concern, but it’s likely that this won’t make a huge...
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