by Allen Longstreet | Feb 17, 2020 |
Publishers who monetize with display ads typically want to get the most value possible from their content. How does one accomplish that goal? There a variety of factors that affect how much revenue publishers earn—UX, ad placement, ad size, the value of your available...
by Allen Longstreet | Feb 7, 2020 |
What is the difference between CDNs and caching? CDNs are geographically distributed networks of proxy servers and their objective is to serve content to users more quickly. Caching is the process of storing information for a set period of time on a computer. The main...
by Allen Longstreet | Feb 6, 2020 |
Publishers in the new year might wonder where the state of page speed stands in 2020. In 2019, Google introduced the Chrome User Experience Report and announced the upcoming badge of shame in Chrome browsers. These types of changes make it clear that the conversation...
by Allen Longstreet | Feb 3, 2020 |
A good bounce rate for your site is mostly dependent on the type of website. Content websites have average bounce rates between 40-60%, while service and retail sites see average bounce rates between 10-40%. Blogs tend to have the highest average bounce rates, between...
by Allen Longstreet | Jan 27, 2020 |
It’s known in digital publishing that certain categories of websites are more valuable to advertisers. This is why serial site builders will build out sites in certain niches that pay higher ad rates. Both veteran publishers and those new in the space may...
