by Allen Longstreet | Jul 8, 2020 |
Ever since the Coronavirus pandemic negatively affected ad rates, many publishers have worked hard to keep growing their websites and weather the storm. Ad rates have since improved. They are actually at a higher level currently than they were at the same time last...
by Allen Longstreet | Jun 24, 2020 |
Publishers have what advertisers want—an audience. That audience is so valuable that advertisers pay billions of dollars each year to target them with ads. On the publisher’s side, there are a variety of ways players in the space try to extract the most value...
by Allen Longstreet | Jun 11, 2020 |
Before automated ad exchanges, ad networks in the 2000s would manually adjust pricing based on supply and demand (kind of like a stock trading floor). This process changed to an automated price based on a real-time price (real-time bidding). Real-time bidding was the...
by Allen Longstreet | Jun 2, 2020 |
Google recently announced that upcoming changes to Search Console by incorporating Core Web Vitals as new metrics that broaden how Google measures speed and website performance. With the announcement, Google provided information on a 6-month timeline in which these...
by Allen Longstreet | May 26, 2020 |
CPM, CPC, and CPA are all metrics that are associated with advertiser costs. They are defined as: CPM: cost per mille (thousand) visitors CPC: cost per click CPA: cost per acquisition But publishers might be wondering: what is the significance of these metrics and how...
