What Google Says About Site Speed And SEO Some of the most frequent questions publishers ask about SEO currently center around site speed and its relationship to search rankings. Site speed has even become a fixation for publishers, and I understand why. With free...
Why Server-Side Data Is Better Data Than Google Analytics Data If you work for a publisher or manage a website in general, you’re probably really familiar with Google Analytics. Even if you haven’t used it, you’ve most likely been exposed to it...
Why these commonly missed website speed optimizations go unnoticed The world of digital publishing is constantly changing. In recent years, website speed has become one of the topics that many have become fixated on—tools like PageSpeed Insights and Lighthouse provide...
What Website Analytics Reports Are Best for Boosting and Monitoring Ad Earnings?Website analytics reports are essential for growing and boosting publisher ad earnings. Knowing what reports and metrics can lead you in the right direction is crucial. Simply...
Content Marketing Trends in 2020 You Should Know About Last week I attended Content Marketing World 2019 in Cleveland, Ohio. There were hundreds of speakers and breakout sessions covering everything from influencer marketing to artificial intelligence. It’s a...
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