Experts on the Future of Digital Publishing

Ezoic

Pubtelligence

At our most recent Pubtelligence event in NYC, we hosted a panel of digital publishing experts to ask their take on the future of digital publishing. We covered native apps, paid subscriptions, GDPR, and more.

John Cole

CCO, Ezoic

Are native apps becoming more obsolete as technology like AMP & PWAs increase in popularity?

"Content discovery for
native apps is really
tough. It works if
you've got a brand,
but PWAs are the
way to go."

Where do we see regulation, like GDPR, trending in the near future?

Developer Advocate, Google

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John Cole

CCO, Ezoic





"It's not quite the
apocalypose everyone
thought it would be for
ad rates or publishers.
I think it was good, as
it has a data-handling
element and a data-
owning element"

Anita
Campbell






CEO,
Small Business Trends




"I think as far as websites and advertising, having some sort of a consent module has been kind of a non-issue. Where I think it has impacted websites are those who do lead generation."

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John Cole

CCO, Ezoic





"Who'd have thought
subscriptions would come
back? If it's a niche and
you can provide a ton
of value, people will
probably subscribe,
but most people are
used to getting
things for free."

Anita
Campbell






CEO,
Small Business Trends




"Some really positive things have happened, like the Google publishing partner program & there's more tools available. Then there are things that make it harder, like GDPR, which adds a layer of complexity with all the technology around ad serving & websites.



What do you see happening with ad blockers?

Developer Advocate, Google

Anita
Campbell






CEO,
Small Business Trends




"We haven’t actually encountered what we consider a major revenue drop from people using ad blockers. Ad blockers are a very rare kind of thing now. The highly technical people who are really savvy use them, but the vast majority of our audience even know what these things are."

Pubtelligence

"There’s been some research that
shows ad blocking seems to be
tailing off, but in countries like the EU and
some specific niches, it’s much higher.

I think Ben has the right idea of making your site
as non-intrusive as possible to users.

One of the things that’s negative about
serving ads to people with ad blocker is that
the ad blockers get progressively more targeted
at what types of ads they block. Eventually,
they get so sophisticated that they
actually start breaking sites."


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