How Ad Ops Professionals Use Ezoic
SCALED DATA-DRIVEN DECISIONS
Ezoic brings the power of machine-learning-based testing to ad ops professionals.
Imagine if you could hand-tune ad types, sizes, and density for every page and every possible visitor segment imaginable. With Ezoic, you can ensure that you maximize the value of every session while knowing that user experiences are unaffected by the ads.
Ezoic offers ad ops teams and professionals the ability to deliver visitors different ad experiences based on how visitors like them have browsed the site in the past. This eliminates the chance that sessions are ended early and ad impressions are lost.
CREATE MORE COMPETITION
Teams can also choose to link up all demand sources via a feature we call Ad Mediation. Ad Mediation enables ad ops professionals to link up any existing ad partners to the Ezoic Platform and have them compete for all your inventory in a smart way. You can learn more on our Mediation app page.
The Ezoic platform is used by ad professionals from small and large sites all over the world to quickly test and optimize ad combinations, ad partners, and content to improve performance, ad yield, and user experience.
NEXT-LEVEL REVENUE REPORTING
Ezoic offers the most comprehensive and flexible reporting in the industry. Our Big Data Analytics suite enables you to view all your website’s key performance metrics, along with ad revenue, tracked at a granular level.
You can view revenue by landing page, traffic source, utm_codes, geographies and much more. All of this data is also available via our reporting api.
Ezoic allows ad ops teams to track total session revenue by:
- visitor segment
- page load time
- article length
- engagement time
- visitor behavior
- article scroll percentage
- and much more
In addition to our Big Data Analytics suite, if you use our DFP integration option, you’ll be able to see revenue in DFP as you always have.
SERVER-SIDE HEADER BIDDING
The Ezoic Platform can implement a smart header-bidding solution called ProBid that takes header bidding implementation to the next level by using machine learning to optimize partners and avoid many of the common mistakes made with traditional header bidding implementations — such as a singular timeout for all ad units on the page — failing to apply discrepancy rates to bids, etc.
Best of all, ProBid, has an easy-to-use web interface where you can setup your own header bidding partners and view complete performance.
Learn more about it on our Header Bidding page.
GOOGLE DFP / AD MANAGER SYNC
Ezoic is a Google Certified Publisher Partner and is used by thousands of digital publishers all over the globe. Ezoic works with any existing ad networks, ad exchanges, and direct deals.
The Ezoic Platform is a “smart layer” that works with your existing Ad Manager / DFP account. You will be able to continue trafficking all of direct campaigns.
You can even write rules to prevent direct campaigns from negatively impacting session duration and bounce rate. Integration is simple API access via your DFP account.
Additionally, working with a Google Partner means greater levels of service and support from the partner team than is traditionally offered by Google for Google products.
CAN I STILL KEEP MY OWN DIRECT AD DEALS?
Yes! And you’re encouraged to do so.
For clarity, we define a “direct ad deal” as a special arrangement you have with a single advertiser. You can also keep your entire existing “ad stack” or set of ad partners. Ezoic also allows you to add your existing ad networks to Mediation to see how well they compete with other industry ad providers.
Ezoic has two different solutions for publishers concerned about delivery of direct deals:
1. Direct Ad Deals App
You are able to enter the details of any direct ad deal into the Ezoic system. This includes fixed CPM deals, guaranteed delivery and much more. You can write rules to ensure it delivers precisely how you’ve intended it to run. Read more about it on our Direct Ads page.
2. Ezoic’s DFP Extension
Ezoic can integrate seamlessly with your existing DFP ad server. Using this option, Ezoic will serve all ads through your own DFP account which means you can continue to traffic any direct ad deals the same way you always have. Read more about it on our DFP Extension page.
CAN I STILL KEEP MY EXISTING AD NETWORKS?
We know that you’ve worked hard setting up various ad networks and finding out which ones work best for your site – that’s why we have a feature called Mediation. Mediation can help provide another level of discovery for you if you choose to use it.
HOW MUCH DOES EZOIC COST?
After 30 days, we pay for our service by either placing a small ad on the bottom of our site or, you can opt for a monthly subscription. You can view more details on our Pricing Page.
WILL EZOIC AFFECT SITE SPEED?
Ezoic integration is not JS integration. We use a super-fast form of integration at the DNS level that gives you complete control and ensures a fast (or faster) website and ad load speed.
Ezoic is an official partner of Cloudflare, the largest CDN and security service in the world. When using Ezoic, you can enable the Cloudflare CDN – for free – to speed up your website. Ezoic also offers our caching capabilities free of charge. Ezoic using AWS around the globe to help speed up the delivery of your content and ads to visitors.
This means the implementation of advanced DDoS protection and more.
In addition, you can elect to have Ezoic automatically implement best practices on your site, such as lazy-loading, combining external resources such as scripts and css, and code compression. You can choose to configure all of this however you wish inside Ezoic.
Overall, the Ezoic service runs in 20+ data centers around the world.
Each data center is fully independent and, in the event of a local failure, fails over to the next closest data center.
DOES EZOIC HAVE UNIQUE DEMAND?
Ezoic is a tool for publishers and ad ops professionals designed to help scale the optimization of things like ad placements, density, and more.
The value of the Ezoic platform to ad ops professionals is not to bring unique demand. The value of Ezoic is maximizing the value of every session using existing demand; as well as any Ezoic partners you’d like to select to compete with your existing stack.
You can start by trying out Ezoic on only a small percentage of traffic.
If Ezoic truly helps you scale decision-making, improves revenue, and adds value in its reporting you’ll know, right? We know that ad ops professionals will be able to determine when things are working and when they aren’t.
That’s why Ezoic allows apples to apples testing. Test your existing setup vs. Ezoic on just 10% of traffic to see Ezoic just how impactful scaling ads through advanced visitor segmentation can be.
START USING EZOIC
You can start by sending only a very small portion to Ezoic for testing.