How Ad Ops Professionals Use Ezoic
Ezoic brings the power of machine-learning-based testing to ad ops professionals. Ezoic is a Google Certified Publisher Partner and is used by thousands of digital publishers all over the globe. Ezoic works with any existing ad networks, ad exchanges, and direct deals.
Publishers can access the Google Ad Exchange through Ezoic, or leverage their existing Google AdSense, AdX, or DFP accounts via our Google DFP integration.
Ezoic allows ad ops teams to learn from visitor behavior and modify the delivery of ads based on how they affect visitor experiences. Ad Ops professionals can use their choice of ad demand with Ezoic.
Create more competition
Teams can also choose to link up all demand sources via a feature we call Ad Mediation. Ad Mediation enables ad ops professionals to link up any existing ad partners to the Ezoic Platform and have them compete for all your inventory in a smart way. You can learn more on our Mediation app page.
The Ezoic platform is used by ad professionals from small and large sites all over the world to quickly test and optimize ad combinations, ad partners, and content to improve performance, ad yield, and user experience.
How does DFP Integration work?
The Ezoic Platform is a “smart layer” that works with your existing DFP account. You will be able to continue trafficking all of directly sold campaigns and ad partners the same way you always have with no changes to your workflow. You can even target specific placements to have them altered based on how they affect things like session duration and bounce rate. Integration is as simple as providing API access to your DFP account.
You can learn more about it on our DFP Integration page.
Server-Side Header Bidding
The Ezoic Platform can implement a smart header-bidding solution called ProBid that takes header bidding implementation to the next level by using machine learning to optimize partners and avoid many of the common mistakes made with traditional header bidding implementations — such as a singular timeout for all ad units on the page — failing to apply discrepancy rates to bids, etc.
Best of all, ProBid, has an easy-to-use web interface where you can setup your own header bidding partners and view complete performance.
Learn more about it on our Header Bidding page.
Ezoic offers the most comprehensive and flexible reporting in the industry. Our Advanced Reporting suite enables you to view all your website’s key performance metrics, along with ad revenue, tracked at a tremendously granular level. You can view revenue by landing page, traffic source, utm_codes, geographies and much more. All of this data is also available via our reporting api. It’s one of our most popular features and you should definitely check out more on our Advanced Reporting page.
Ezoic allows ad ops teams to track session revenue automatically. See how ads affect session length and may be compromising overall session earnings using Ezoic reporting.
In addition to our advanced reporting suite, if you use our DFP integration option, you’ll be able to see revenue in DFP as you always have. Finally, you’ll also be able to see the results of testing and forecast future revenues based on those experiments.
Can I still keep my own direct ad deals?
Yes! And you’re encouraged to do so!
For clarity, we define a “direct ad deal” as a special arrangement you have with a single advertiser. Ad networks are handled via Mediation.
Ezoic has two different solutions for you:
1. Direct Ad Deals
Your are able to enter in the details of any direct ad deal that you may have into the Ezoic system. This includes fixed CPM deals, guaranteed delivery and much more. Read more about it on our Direct Ads page.
2. DFP Integration
Ezoic can integrate seamlessly with your existing DFP ad server. Using this option, Ezoic will serve all ads through your own DFP account which means your can continue to traffic any direct ad deals the same way you always have. Read more about it on our DFP Integration page.
Can I keep my existing Ad Networks?
We know that you’ve worked hard setting up various ad networks and finding out which ones work best for your site – that’s why we have a feature called Mediation. Using mediation you can easily link up your current ad networks, ad exchanges, native ads and header bidding partners to the Ezoic platform. Your mediation ad partners will then compete with the over 1,500 ad partners that Ezoic works with – driving up the cpms on your inventory.
You can read more about Mediation here.
How much does Ezoic cost?
Ezoic is completely free to try for 30 days.
After 30 days, we pay for our service by either placing a small ad on the bottom of our site or, you can opt for a monthly subscription. You can view more details on our Pricing Page
Will Ezoic affect site speed?
Most sites using Ezoic see an improvement in site speed. Here’s why:
Ezoic is an official partner of Cloudflare, the largest CDN and security service in the world. When using Ezoic, you can enable the Cloudflare CDN – for free – to speed up your website.
In addition, Ezoic Layout Tester automatically implements best practices on your site, such as lazy-loading, combining external resources such as scripts and css, and code compression.
Overall, the Ezoic service runs in 4 data centers around the world:
- Virginia, US
- California, US
Each data center is fully independent and, in the event of a local failure, fails over to the next closest data center.