features for Ad Ops Professionals

Ezoic brings the power of machine-learning testing to ad ops professionals. Hand-tune ad types, sizes, and density for every page and every possible visitor segment imaginable. Ezoic offers max value for each session and gives ad ops teams and professionals the ability to deliver visitors different ad experiences based on how look-alike visitors have browsed in the past. 

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Top features used by ad ops professionals

Create a fair playing field

keep your ad networks

Ezoic’s Ad Mediation works with your existing ad partners and makes them compete with over 1,500 ad partners that Ezoic works with. This ensures that you’re getting the highest bid possible for your ad inventory and simultaneously boosts your sites CPMs.

create intelligent experiments

automate advanced tests

Ezoic helps streamline thousands of tests to fit any number of goals you may have. Made to save you time, Ezoic eliminates the hassle of manually pulling data. You create experiments and Ezoic adapts to create new tests according to your specifications. Our Big Data Analytics feature enables you to track all your website’s key performance metrics and ad revenue at a granular level—view revenue by landing page, traffic source, utm_codes, geographies and much more. 

understand the potential of every page

identify valuable content

With Ezoic, you can identify what content categories are most valuable and treat that content accordingly. Stay ahead of advertisers and create more demand for high-value ad inventory. Over time, Ezoic will increase ad rates. The Ezoic Platform offers smart header-bidding solutions by using machine learning to optimize partners and avoid many of the common mistakes made with traditional header bidding implementations.

Works with your existing accounts

Google ad manager integration

The Ezoic Platform works with your existing Ad Manager account, ad networks, ad exchanges, and direct deals. You will be able to continue trafficking all of your direct campaigns and write rules to prevent direct campaigns from negatively impacting session duration and bounce rate. Working with a Google Partner means greater levels of service and support from the partner team than is traditionally offered by Google for Google products.

Ezoic won Google’s Business Innovation Award for significant impact on website’s revenue.

Check out Ezoic’s Case Studies to see how Ezoic has helped Ad Ops Professionals improve websites with Ezoic’s Platform of tools.

ezoic Is Unique

Works with every Kind of Website

Frequently Asked Questions 

CAN I STILL KEEP MY OWN DIRECT AD DEALS?

Yes—you’re encouraged to do so! For clarity, we define a “direct ad deal” as a special arrangement you have with a single advertiser.

Ezoic has two different solutions for you:

1. DIRECT AD DEALS

You are able to enter in the details of any direct ad deal that you may have into the Ezoic system.  This includes fixed CPM deals, guaranteed delivery and much more.  Read more about it on our Direct Ads page.

2. DFP INTEGRATION / GOOGLE AD MANAGER INTEGRATION

Ezoic can integrate seamlessly with your existing DFP ad server (Google Ad Manager).  Using this option, Ezoic will serve all ads through your own DFP account which means you can continue to traffic any direct ad deals the same way you always have.  Read more about it on our DFP Integration page.

CAN I STILL KEEP MY EXISTING AD NETWORKS?

Yes.

We know that you’ve worked hard setting up various ad networks and finding out which ones work best for your site – that’s why we have a feature called Mediation. Using mediation, you can easily link up your current ad networks, ad exchanges, native ads and header bidding partners to the Ezoic platform.  Your mediation ad partners will then compete with the over 1,500 ad partners that Ezoic works with—driving up the cpms on your inventory.

You can read more about Mediation here.

How much does ezoic cost?

Ezoic is completely free to try for 30 days.
After 30 days, we pay for our service by either placing a small ad on the bottom of our site or, you can opt for a monthly subscription. You can view more details on our Pricing Page.

Will Ezoic Affect site speed?

With Site Speed Accelerator Ezoic can guarantee a Google PageSpeed Insight Score of 80+ and offers a free trial! Ezoic’s Site Speed Accelerator instantly increases website speed, page load times, and PageSpeed Insights scores. With one-click, any site can see faster mobile visitor experiences and Google PageSpeed Insight scores. No broken pages, no coding, and no troubleshooting. Learn more here

Does ezoic have unique demand?

Ezoic is not an ad network.
Ezoic is a tool for publishers and ad ops professionals designed to help scale the optimization of things like ad placements, density, and more.

The value of the Ezoic platform to ad ops professionals is not to bring unique demand. The value of Ezoic is maximizing the value of every session using existing demand; as well as any Ezoic partners you’d like to select to compete with your existing stack.

You can start by trying out Ezoic on only a small percentage of traffic.

If Ezoic truly helps you scale decision-making, improves revenue, and adds value in its reporting you’ll know, right? We know that ad ops professionals will be able to determine when things are working and when they aren’t.

That’s why Ezoic allows apples to apples testing. Test your existing setup vs. Ezoic on just 10% of traffic to see Ezoic just how impactful scaling ads through advanced visitor segmentation can be.