Will Ads.txt Help Or Hurt Website Ad Earnings?

Will Ads.txt Help Or Hurt Website Ad Earnings?

Will Ads.txt Help Or Hurt Website Ad Earnings? Ads.txt is an increasingly popular file that publishers are adding to their websites. It is a means of preventing domain-spoofing and eliminating ad inventory fraud across the online ad ecosystem. Adding an Ads.txt file...
Buying Website Traffic, Should You Be Doing It?

Buying Website Traffic, Should You Be Doing It?

Buying Website Traffic, Should You Be Doing It? Every few weeks a publisher will pull me aside and rather quietly ask me a question that I have become really used to hearing. “Tyler, should I be buying website traffic”? Publishers are rightfully wary of...