Push Instagram Traffic To Your Website

Push Instagram Traffic To Your Website

How to push Instagram traffic to your website When you think of marketing and social media channels for your publishing empire — or simple blog — Facebook’s in the top slot, followed by Twitter and maybe Pinterest or LinkedIn (depending on your property). It’s...
SEO Audit Your Website On Your Own

SEO Audit Your Website On Your Own

How To Do An SEO Audit On Your Website There are few things more frustrating to me than all the e-mails I get on a regular basis from agencies and freelancers pitching me SEO audits. Some offer me a free SEO audit — hoping I will agree and then buy services from them...
Leveraging Social Media To Create Engaging Content

Leveraging Social Media To Create Engaging Content

Leveraging Social Media To Create Engaging Content You’ve heard the mantra by now: social media is the future of site marketing, and the heart of social media is engaging content. You don’t want eyeballs, you want interaction; whether it’s likes, comments, or shares....
Website Usability Testing That Actually Works

Website Usability Testing That Actually Works

How To Do Website Usability Testing That Actually Works One of the hottest topics in digital publishing right now is website usability testing. The problem is that this concept is often grossly misunderstood. Below, I’m going to show you how to do real...