CPM vs Per User Revenue

Ezoic is a data-driven company. Nearly every single decision we make is baked up with mountains of data. That’s why the debate of CPM vs per user revenue is dear to our heart.  It’s a classic fact vs fiction, David (Publishers) vs Goliath (Ad Companies)...
What Is CPM & Why Ad Networks Use It As A Metric

What Is CPM & Why Ad Networks Use It As A Metric

What is CPM? CPM means “cost per mille” or, more modernly, “cost per thousand”. Mille is the term used for a thousand impressions in the ad business. It’s an everyday metric that advertisers and ad networks use and it has its origins all...

Ad Testing & Optimization

Ad Testing & Optimization Why is ad testing important? There are two primary goals for ad testing. The first, and most obvious, is to increase the amount of money you make from your website. The second, and often forgotten, is ensure that your ads aren’t...

Ezoic Affiliate Terms

FOREWORD Our affiliates are very important to us. That being said, it’s also important that we protect Ezoic and our partnership with Google. We ask you that you do your best in not abusing the Ezoic Affiliate Program and jeopardizing our reputation online. We have...

Ezoic Affiliate FAQs

What is the Ezoic Affiliate Program? A new affiliate program for anyone who wants to promote the Ezoic platform to their users AND be compensated for their efforts. With it, you can earn a monthly commission by referring someone to Ezoic. How does the program work?...