Flattr Plus: Good or Bad Deal for Publishers?

Flattr Plus: Good or Bad Deal for Publishers?

As publishers all across the globe are looking for ways to deal with the growing usage of ad blocking software, Adblock Plus is teaming up with Flattr on an initiative that will supposedly help publishers recoup some of the revenue lost when ads aren’t shown to site...

CPM vs Per User Revenue

Ezoic is a data-driven company. Nearly every single decision we make is baked up with mountains of data. That’s why the debate of CPM vs per user revenue is dear to our heart.  It’s a classic fact vs fiction, David (Publishers) vs Goliath (Ad Companies)...
What Is CPM & Why Ad Networks Use It As A Metric

What Is CPM & Why Ad Networks Use It As A Metric

What is CPM? CPM means “cost per mille” or, more modernly, “cost per thousand”. Mille is the term used for a thousand impressions in the ad business. It’s an everyday metric that advertisers and ad networks use and it has its origins all...

Ad Testing & Optimization

Ad Testing & Optimization Why is ad testing important? There are two primary goals for ad testing. The first, and most obvious, is to increase the amount of money you make from your website. The second, and often forgotten, is ensure that your ads aren’t...

Ezoic Affiliate Terms

FOREWORD Our affiliates are very important to us. That being said, it’s also important that we protect Ezoic and our partnership with Google. We ask you that you do your best in not abusing the Ezoic Affiliate Program and jeopardizing our reputation online. We have...