The world of digital publishing is fast-paced and constantly evolving. If you want to stay at the top of your game, there are a lot of things to keep track of – including ad trends that could impact your site’s earnings. Due to growing concerns about banner blindness,...
In the publishing world, a lot of people talk about the importance of creating evergreen content – that is, content that is likely to have a long shelf life and be relevant all year around. While it’s true evergreen content is a good investment for your site, there...
Changes In Mobile Ads Are Impacting Digital Publishers In KPCB’s 2015 Internet Trends Report, Mary Meeker noted that the amount of advertising budgets allocated to mobile was poised for growth. The figures available at that time were from 2014 and indicated that...
Working on your editorial calendar and having trouble coming up with fresh new ideas? Brainstorming potential topics and doing keyword research can take a lot of time – particularly if you already have a good deal of published content. One way to tackle this task and...
Limit Ad Blocking Software On Your Site Ad blocking software has been around for a long time, but up until a couple of years ago, its usage was limited to a small percentage of the Internet population. That percentage started to climb rapidly in 2013. In fact,...
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