Online Christmas

Online Christmas

Have Some Christmas Fun With Ezoic! Top 5 Christmas Holiday Season Websites for 2015 The Christmas and holiday season are a time to relax a little.  Many publishers have had a busy year optimizing their AdSense revenue, trying to improve their SEO and keywords and...
Determining the viewability of your ads

Determining the viewability of your ads

Determining the viewability of your ads On websites, advertisers have relied upon metrics like click through rates, and the number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many...
AdSense Changes

AdSense Changes

AdSense CPM Changes How your revenue from AdSense, Google Ad Exchange, and other ad networks and ad exchanges change during the seasons. At Ezoic, we have the luxury of being able to track and view the online advertising market across thousands of websites that all...
What is RPM?

What is RPM?

What is RPM?  RPM stands for rate per mille (mille = 1,000). Confusing, right?  Mille is a standard term used in the advertising space to describe 1,0o0 impressions. RPM is a metric used commonly by AdSense and other advertising platforms to convey the paid rate for...
Types of Advertising & Digital Ad Types

Types of Advertising & Digital Ad Types

Types of Advertising & Ad Types (… and why you should test them) We are often bombarded with questions from publishers.  The most common questions are ‘what is the ‘ideal’ ad setup for my site?’ And ‘where should I put ad...